The common factors that make babies’ cheeks feel rough to the touch and reddened are environmental factors, allergic eczema, and hairy moss. Should consult the doctor in time, after clarifying the cause of targeted treatment, such as general care, medication and so on. 1. Environmental factors: If the weather is hot and you wear a lot of clothes, the above situation may occur. If the weather is cold, the skin on both sides of the cheeks is exposed to low temperature for a long time, and the cheeks will be red when stimulated by the low temperature. This kind of situation is a normal physiological manifestation, so pay attention to the weather, increase or decrease the clothing, and keep the indoor temperature and humidity suitable, which will be relieved by itself. 2. Allergic eczema: If there is skin allergy, the skin on both sides of the cheeks may be red and rough to the touch. You need to identify the allergens and stop contacting them immediately, and in severe cases, you can take antihistamines such as loratadine or cetirizine drops under the guidance of a doctor for treatment. 3. Hirsutism: Hirsutism patients usually have keratosis, which is characterized by redness on both sides of the cheeks and roughness to the touch, accompanied by enlarged pores, dryness and other symptoms. Treatment can follow the doctor’s advice to use retinoic acid ointment and so on to do local application. The baby’s cheeks are very rough to the touch and redness may also have other causes, it is recommended to go to the hospital in time to improve the examination to clarify the cause of the disease, to give targeted treatment or treatment.