An Italian clinical study in 2014 looked at and reported the effectiveness of pelvic floor rehabilitation therapy in 40 patients with lifelong premature ejaculation. All patients had a pre-treatment intravaginal ejaculatory latency of less than 1 minute, with a mean of 39.8 seconds. Patients were subjected to three 60-minute sessions per week, including 20 minutes each of pelvic floor muscle exercise therapy, pelvic floor electrical stimulation therapy, and biofeedback therapy, for 12 weeks. After 12 weeks 33 (82.5%) patients could effectively control their ejaculatory reflex and their intravaginal ejaculatory latency was prolonged to a mean of 146.2 seconds. Thirteen of these 33 patients were reviewed at 6 months and had an average intravaginal ejaculation latency time of 112.6 seconds. The study suggests that pelvic floor rehabilitation is a safe, cost-effective and promising new treatment option for patients with premature ejaculation compared to selective 5hydroxytryptamine reuptake inhibitors.