Itchy ears in cold patients are caused by upper respiratory tract infections, and the itching sensation occurs when viruses or bacteria irritate the mucous membrane of the ears, which can be treated by applying medicines to clear heat and defeat fire. For cold patients with itchy ears, the treatment direction is still the same as the treatment of common cold, you should pay attention to rest, drink more water, avoid fatigue, and you should eat more fresh fruits and vegetables, through a healthy way of care, which is also conducive to the improvement of the condition. For itchy ears, you can apply a small amount of cotton swabs for local scratching or pressure, both of which can reduce the itchy feeling in the ear.