Maternal and child health: the next health battleground for wearable devices

For many people, caring for a baby can be a headache. Again, it comes down to a matter of degrees, just as we do with smartphones. These devices are worn on babies in the form of anklets, stickers, etc., and can record heart rate, breathing patterns, temperature, body position, and environmental conditions in the room. The development of wearable devices has brought answers to these questions. For many people, caring for a baby can be a headache. Your baby’s discomfort often manifests itself in cries, and all you have to do is try to read these thousand and one sounds. Even a professional nanny with a lot of experience can find it difficult to accurately determine what information your baby is sending, let alone “proactively” create comfortable and reasonable living conditions for your baby. The development of wearable devices has brought answers to these questions, with Fitbit Flex, Nike+FuelBand, and Jawbone Up, health tracking devices that provide adults with advice on exercise, diet, and sleep in order to live healthier lives. And this kind of thinking can also be applied to the mother and child market. Sproutling, Owlet and Mimo’s mission is to quantify babies. These devices are “worn” on babies in the form of anklets, stickers, etc., and can record heart rate, breathing patterns, temperature, body position, and environmental conditions in the room. In addition to the role of reminders, these devices can also use big data (excretion, sleep, diet, etc.) to help babies grow happier and healthier. Mimo Onesie U.S. startup Sproutling’s first product, the Sproutling Smart Foot Ring, which claims to be the world’s smartest baby detector, is officially open for pre-order this year. This smart foot ring for 0-1 year old babies, it can not only monitor the baby’s heart rate, skin temperature, movement and posture, but also based on these data to determine the quality of the baby’s sleep, and even after a period of data accumulation, predict how long the baby will wake up, and its mood at the moment, whether it is happy, irritable or fearful. This anklet device can track the baby’s heart rate, sleep, surrounding light, ambient temperature, etc., and pass the data to the phone via Bluetooth. If the baby appears abnormal (i.e., abnormal data), the corresponding app on the phone will immediately warn the user. Sproutling Theoretically, big data can make it easier for parents while making babies grow up healthier. As it stands today, many young parents are feeling their way through the process. “We want to change that and raise the IQ of parents when it comes to caring for their babies.” Chris Bruce, CEO of Sproutling, told Fast Company. There’s no shortage of domestic players plowing through the mother-baby wearables space, either. Baby Tree recently launched a smartwatch for people during pregnancy, which can track weight, monitor fetal movements, record movement and contractions for users. For example, it helps users during pregnancy to count fetal movements, and after collecting data, it relies on algorithms to predict the weight curve and baby development for pregnant women and give relevant suggestions. The ability to effectively use big data is becoming the core competitive area of wearable devices. But for users, data security and privacy are the key issues that cannot be ignored. If the device is hacked or the data is resold to insurance companies and various businesses, it is believed that both parents and babies may be troubled and harmed. Every wearable device company claims to do their best to protect user privacy and data security, but from a business perspective, parents shouldn’t be surprised to receive a sales email from time to time about mother and baby products. It’s true that mommy and baby wearables may make parenting easier and child development healthier, but isn’t the step-by-step science of parenting just like the electronic pet games we were obsessed with as kids? Parents may not be able to witness the natural and routine growth of their children, and cannot participate in the whole process of their children. And for many parents, the noise of their children is one of the joys of life. Again, it’s a matter of “degree”, just as it is with our smartphones.