With the advent of China’s aging society, more and more attention is being paid to the health and disease treatment options for the elderly in the medical field. By the end of 2012, there were 185 million people over the age of 60 in China, and the number is expected to reach 320 million by 2030. Among the diseases related to aging, diseases that cause significant physical dysfunction (e.g. cardiovascular accidents, osteoarthritis, diabetes, cataracts, etc.) have received widespread attention and the elderly are relatively familiar with and accept the treatment options for these diseases (e.g. cardiac bypass, cardiovascular stent placement, artificial joint replacement, insulin injection, artificial lens replacement, etc.). Other diseases related to aging, such as age-related deafness, have long been neglected by clinicians and patients because they do not cause serious impairment to physical functions. According to statistics, 11% of the elderly people over 60 years old in China have hearing loss (deafness), which is about 20 million; among the deaf elderly, 35% of them have moderate to severe deafness (hearing loss), which is about 7 million. Moderate to severe deafness (hearing loss of more than 60 decibels) mainly causes speech and communication impairment: elderly people cannot hear or understand other people’s conversations. As a result of communication barriers, elderly people with deafness gradually avoid communication with others, become introverted and withdrawn, develop abnormalities in their psycho-emotional functioning, and significantly reduce their quality of life. Therefore, in the European Union, the diagnosis and treatment of moderate to severe deafness also involves the treatment of psycho-emotional disorders. In addition, moderate to profound deafness also leads to physical impairment (e.g. failure to notice traffic). As the elderly population grows, the physical and mental health problems of this group will have a profound impact on all aspects of medical treatment and social life. In addition to the natural aging of the auditory system, the causes of deafness in the elderly are usually related to genetic factors (which predispose the auditory system to damage), atherosclerosis (which leads to blockage of the micro-arteries of the cochlea), excessive intake of saturated fatty acids (which aggravates atherosclerosis), diabetes (which leads to hyperplasia of the endothelium of the cochlea and reduces blood supply), smoking (which aggravates atherosclerosis), noise and ototoxic drugs. It can be seen that most of the above factors are “diseases of affluence” after the improvement of living standards in society. Therefore, with the steady improvement of people’s living standard and the increase of people’s life expectancy, the medical strategy to deal with the growing population of senile deafness should include both prevention and treatment. Prevention is the most important aspect of the disease, and the promotion of an affluent and healthy lifestyle and the avoidance of unhealthy habits can help reduce or delay the incidence of senile deafness. In terms of treatment, since age-related deafness is irreversible, i.e., hearing loss cannot be recovered, the mainstay of treatment is auditory assistive devices. Hearing aids are the most commonly used hearing aids. Hearing aids are effective in treating low-frequency hearing loss. Hearing aids are the first choice of medical treatment when the hearing loss is mainly low-frequency and around 60 decibels. When hearing loss exceeds 60 decibels, seniors may develop severe hearing-verbal communication disorders and subsequently develop large psycho-emotional abnormalities. Hearing aids may not be effective in treating this type of deafness, and surgical implants are often required. Until 2011, the treatment of elderly deaf patients in China hardly involved artificial hearing implants. This was due to the fear and resistance of people, especially the elderly, to surgical procedures, and to the fact that these diseases were not yet covered by the health insurance financial policy. In the past two years, we have started to perform auditory implants (including vibratory bridges and cochlear implants) for the elderly. The post-operative results of the implants have shown a rapid recovery of auditory and verbal communication skills, a reduction in the incidence of psycho-emotional disorders, and an eventual improvement in quality of life. In contrast to the situation in China, the European Union has a high level of development and social affluence, and is well established in the provision of hearing implants for elderly deafness (2,600 cochlear implants per year in Germany, about 35% of which are for elderly deaf patients). The theme of Ear Care Day 2013 is “Concern for the hearing health of the elderly”. Therefore, in view of the growing number of elderly deafness patients, I would like to make the following recommendations: promote a healthy lifestyle and choose the right treatment plan. Prevention is the most important thing, and after the disease appears, elderly patients should actively and optimistically participate in the treatment together with the medical staff, and eventually recover as soon as possible. I also hope that elderly deaf patients will receive more attention from the society, especially in terms of medical finance and insurance coverage, so that elderly patients can enjoy the fruits of social and economic development and truly enjoy their old age. Introduction The “Audiology Health Lecture” integrates excellent audiology and otolaryngology experts from home and abroad and provides online training based on the Internet platform, enabling interactive learning anytime and anywhere. At present, we use YY voice platform to provide free lectures, consultation and communication for doctors and nurses, audiology and rehabilitation professionals, students, patients and industry information personnel nationwide. Through this platform, we hope to provide training for the grassroots, as well as the latest technical knowledge for the industry and medical knowledge for patients.