If the following promotional phrases appear in medical advertisements, then consumers should be careful about them.
1. Unscientific assertions or guarantees of efficacy. “best efficacy”, “cure”, “cure to the disease”, “safe prevention”, “safe without side effects”, etc. “safe without side effects”, etc.
2. There is absolute language and representation. Such as “the latest technology”, “the highest science”, “the most advanced treatment method”, etc..
3, the use of medical research units, academic institutions, medical institutions or experts, physicians, patients’ names, images for proof of content.
4, there are “ineffective refund”, “insurance company insurance” “package medical treatment” and other promises.
At present, the province’s complaints about false medical advertising fraud consumers is clearly rising momentum, a large number of false medical propaganda has become a threat to consumer life and health safety “killer. To treat the overwhelming medical information and medical advertising, consumers must shine their eyes, do not fall into the trap of false medical advertising.
The seven “important tricks” to identify false medical advertisements: 1. Legitimate medical advertisements should display the document number of “Medical Advertisement Certificate” of the provincial health department and the advertising document number approved by the administrative department for industry and commerce.
2. The content of legal medical advertisements is limited to the name of the medical institution, the place of treatment, the name of the physician, the technical title, the service trademark, the time of treatment, the subject of treatment, the method of treatment and the method of communication.
3, where there is a “guaranteed cure” or imply the relevant content, promote the cure rate, efficiency and other treatment effects, the use of patients or medical authorities, personnel and doctors’ names, images or the use of their testimonials to promote the title of “ancestral secret recipes” or “famous doctor” and other content, simply to communicate the treatment of disease, or involve the promotion of drugs, medical devices and other content, are illegal medical advertising.
4. The broadcast of medical advertisements for diseases such as warts, syphilis, gonorrhea, soft chancre and other venereal diseases, psoriasis, AIDS, cancer (malignant tumors), epilepsy, hepatitis B, vitiligo and lupus erythematosus is prohibited, and if these diseases appear in the advertisement, it is itself illegal propaganda.
5, there are express or implied that taking the drug can cope with the needs of modern stressful life, or can enhance sexual function content.
6. There are contents of cure rate, efficiency and award-winning.