It is believed that the majority of people have experienced nasal obstruction, runny nose and headache as the main discomfort. Here is a preliminary communication on why chronic rhinitis is “incurable”, which is of concern to patients, especially those in the north. First, the diagnosis of chronic rhinitis needs to be clearly defined, i.e., which patients can be diagnosed with chronic rhinitis? If so, what type does it belong to? How should it be treated? Many of the so-called chronic rhinitis patients we receive are not actually suffering from chronic rhinitis or chronic rhinitis is not their main nasal disease, so the misdiagnosis and mistreatment can be imagined. Therefore, I am afraid that the primary reason why it is difficult to treat is that not only some patients, but even more so, many specialists are unable to properly understand and appreciate such diseases. The reality is that insufficient treatment is a minority, more is wrong treatment, over-treatment, which in addition to the hospital doctors do not pay attention to, not serious, limited knowledge, the relevant medical knowledge is not enough, but also has the existence of social fake doctors, fake drugs, fake hospitals, fake surgery, especially the existence of bribed bad media flooded with fake advertising deception and inducement factors. The long delay of the disease makes the patient physically and mentally exhausted, and some even show varying degrees of anxiety, depression and other mental health problems, which can be described as a small rhinitis big problem. The problem of diagnosis requires an objective and dialectical understanding, i.e. it is not difficult to classify the diagnosis of chronic rhinitis and its main types from a broad perspective, if something goes wrong at this level it is mostly a matter of the social attributes of the doctor, and to a lesser extent it is a matter of technical expertise; and the diagnosis of chronic rhinitis continues to be subdivided into which specific types (at present, chronic rhinitis can even be subdivided into more than fifty specific types internationally). . The good thing is that there are not many patients who suffer from specific types of chronic rhinitis, so there is no need for patients to be too concerned about this and complicate a simple problem. Due to the many different treatment principles and methods, the main diseases that need to be differentially diagnosed from chronic rhinitis are allergic rhinitis (allergic rhinitis), chronic sinusitis, and pediatric adenoidal hypertrophy. So how should the most common refractory chronic simple rhinitis be properly understood and treated? I believe that first of all, we should set the right mindset, build confidence, overcome impatience and eagerness, because this is the prerequisite and guarantee to adhere to the correct treatment and avoid being deceived. It is best to learn a little bit of medical knowledge and understand the nasal physiology such as the nasal turbinate cycle, knowing that rhinitis is not only related to local factors in the nasal cavity, but also closely related to systemic factors. This has the advantage of avoiding wrong treatment and over-treatment that can lead to more passive outcomes such as drug rhinitis. It is important to learn to accept the idea that transient nasal obstruction and runny nose during specific conditions or periods such as colds (also known as acute rhinitis), cold stimulation, pregnancy, etc. are normal physiological reactions and not chronic rhinitis. In addition, for similar chronic rhinitis caused by systemic factors such as heart, liver, kidney and thyroid dysfunction, nasal bruising and congestion, the treatment should also focus on the original disease, always doing articles in the nasal cavity will not have satisfactory results, the original disease is controlled, nasal symptoms will naturally be relieved.