When throat itching and coughing occur, it is often the result of laryngitis, an infection of the upper respiratory tract. Because the ear is connected to the throat through the eustachian tube, inflammation may also spread to the ear and itchy ears may also occur. Anti-inflammatory drugs are needed for treatment. In the initial stage of coughing, which is a viral infection, antiviral anti-inflammatory drugs can be used to relieve the symptoms, for example, Pudilan Anti-inflammatory Oral Liquid and Blue Scutellaria Oral Liquid can be taken orally for treatment. If bacterial infection is combined with pus in the throat or ears and elevated white blood cells, oral antibiotics, such as cefixime, cefradine or amoxicillin, are required for treatment. If oral medications are not effective, intravenous antibiotics such as ceftriaxone or azithromycin may be required. In addition, if the cough is severe, you may need to take cough suppressant medication such as licorice combination to stop the cough.