Bronchitis with a particularly itchy throat and constant coughing can be treated with general therapy and medication under the advice of a doctor to relieve discomfort and improve the prognosis. 1. General treatment: It is recommended to stop smoking and drinking, avoid spicy and stimulating food, eat a light diet, avoid exertion, get enough rest, and avoid inhalation of harmful particles and gases. 2. Medication: If there is phlegm that is not easy to cough up, you can use cough suppressants such as Ambroxol and other phlegm removers; if there is a dry cough, you can use dextromethorphan and Pentoxyverine to alleviate the symptoms of coughing. If there is a basis for bacterial infection, such as yellow sputum, you can also need to take azithromycin, roxithromycin and other drugs to control the infection. But the throat is particularly itchy cough is not necessarily bronchitis, but may also be caused by other diseases, if the symptoms failed to improve or even gradually aggravated, the need to promptly consult the regular hospital, with the doctor to improve the examination, standardized treatment.