Establishing a good doctor-patient relationship is a necessary condition for successful nasal endoscopic surgical treatment Rhinologic diseases should be treated in a comprehensive manner, of which surgery is only one part, and the perioperative period and long postoperative follow-up are equally important. Patients undergoing nasal endoscopic surgery usually have to go through about half a year of cavity management treatment and up to two years of postoperative follow-up, so a good doctor-patient relationship directly affects the success or failure of treatment. Good doctor-patient relationship can make the patient in the best psychological state to receive treatment, and also can make the doctor in a happy state of mind to work, thus ensuring the quality of medical treatment. As a doctor, first of all, should have a noble medical ethics and medical style, excellent medical skills, serious and responsible attitude to obtain the trust of patients and their families; secondly, should respect the personality of patients, understand their feelings, understanding their situation, so that patients are willing to cooperate actively with doctors; in addition, should pay attention to the language communication skills with patients, according to the patient’s personality, nature of work, living environment, the degree of education is different In addition, we should pay attention to the language communication skills with the patients, according to the patients’ personality, work nature, living environment, and education level, we should adopt different ways of conversation to make the treatment plan implemented smoothly. In view of the psychological urgency of most patients to cure the disease at once through nasal endoscopic surgery, we should not only explain the importance and necessity of postoperative follow-up to the patients repeatedly before surgery, so that the doctors and patients can reach a consensus, and the patients can closely cooperate and actively accept the follow-up treatment, but also should not ignore the psychological changes of the patients during the postoperative recovery stage. As the treatment lasts for a long time, patients are prone to anxiety and irritability. Therefore, doctors should pay attention to the psychological status of patients throughout the treatment phase, and often give explanations, help and guidance to maintain patients’ confidence and trust, so that they can cooperate well to successfully complete the treatment. Therefore, for nasal endoscopic surgeons, as they need to cooperate with patients for a longer period of time, they should pay more attention to establishing a good doctor-patient relationship with patients. In conclusion, the surgeon should have a solid knowledge of nasal anatomy, undergo formal professional training, take the cure of the disease as the medical purpose, establish correct medical ethical beliefs, strictly abide by the relevant ethical principles, and establish a strict follow-up system and do a good job in the psychological work of the patient so that the patient can closely cooperate and actively accept the follow-up treatment in order to improve the safety and therapeutic effect of nasal endoscopy.