CCTV 3.15 evening party exposure of the plaster to cure all diseases, triggered a heated debate, the focus of public opinion once again focused on “fake drugs, false advertising,” etc., but for many years, why such advertisements are prohibited? Why do people fall for it again and again? The media and the general public will say: poor supervision, malfeasance of functional departments or official corruption and so on! In fact, we should look at the problem from another angle: why do people fall for it again and again? There will be people say, the people (especially the elderly) health knowledge is poor, sometimes also greedy for small advantages …… and so on. Is this really the case? And how many people to ask the parties being cheated they think so? And how many journalists have put themselves in the shoes of those who have been scammed? What do you think of the people who have been cheated? …… Yan Ming, Department of Thoracic Surgery, Henan Provincial Cancer Hospital 3.15 evening party video on a sales manager’s words are very clear: “No needles, no medication, plaster a paste, the disease is well …… “, this is the real patient’s psychology! We go deeper to ask a why, that is, why the deluded people choose plasters instead of going to the regular hospital to take injections and medicines? In fact, the fact is very simple, most of these patients are “old patients”, basically are regular hospitals have been treated over and over again, a variety of therapeutic methods have been applied, but the effect has been bad, and finally had no choice but to choose the “unorthodox methods of treatment! “In fact, many people do not necessarily believe in the advertisement, but just hold the mentality of trying – anyway, the side effects are not big, the cure is not good is to lose some money, the cure is better …… is due to a lot of medical dealers very good The reason for this is that many medical dealers are very good at grasping this psychological characteristic of the patient, so there will be false medical advertisements are not allowed to stop. This is the principle of market economics, so-called “market demand, there will be market supply”! If the regular hospitals are able to cure the patient’s pain, where there will be so many false advertisements, is the patient is really stupid? In fact, the patient’s demand is the root cause of false advertising in medicine! I believe that many people, especially families with elderly patients, especially some of the elderly senile chronic diseases, daily medical care expenditure is very large, the most important thing is that the patient’s own pain is incomprehensible to the next person! If an elderly person suffers from “Alzheimer’s Disease”, it is an even more terrible thing! In fact, Mr. Huang Jiefu, Vice Minister of the Ministry of Health, has clearly pointed out that the rapidly growing demand for health care and the limited medical resources have led to the current difficulties in accessing medical services and the high cost of medical care. In fact, seriously think about it, which country to see a doctor cheap? In addition to Cuba, North Korea and China in the past is free medical care, India medical costs are low, the vast majority of other countries medical prices are very high, China’s medical prices are not really high – just that many of them by the patient’s own burden is too much. Some people are quick to compare developed countries to us, but the system is different and all the procedures are different. Developed countries are high-income, high-tax, mandatory health insurance – does China have mandatory health insurance? If China is like Europe and the US, it may be harder to see a doctor than it is to get one! Why? Foreign countries are appointment system, the patient himself if not appointment, it is impossible to see the disease in a timely manner; if there is no lower hospital referral, it is impossible to find a big-name doctor to see, Europe and the United States of America’s system is and its strict. People in China go to big hospitals to see a cold, which is impossible in foreign countries! Never mind, this topic will never be resolved, even if the United States wants health care reform. The people will never be satisfied – because everyone wants to live a long and healthy life, without the worry of disease, and everyone wants to spend less money, which is on the contrary impossible! Fake drug ads of all kinds will always exist, because the human need for health will always exist! It’s just that some ads are cloaked in legitimacy ……