For newborns who cry until their faces turn purple and there is no sound, the following measures can be used to relieve the situation: first, let the newborn lie vertically on the shoulders of the parents, this position can help smooth breathing and prevent the risk of suffocation. Second, the newborn should be given oxygen therapy in a timely manner. If you cry until your face turns purple for a long time, you should give oxygen therapy in time. Especially if the crying time is too long and apnea occurs for more than 5 minutes, it can cause brain damage, so it is necessary to give oxygen therapy in time. To address the causes of crying, some newborns cry violently because they are suffering from acute intussusception or other serious diseases, and in this case, the primary diseases such as intussusception should be treated promptly.