Dry and itchy face can be seen in normal people, but also may be caused by allergic dermatitis, seborrheic dermatitis, ringworm, the patient should consult a doctor in time to clarify the cause of the disease. 1. Physiological conditions: the air is dry in winter, there may be dry and itchy skin on the face, such people should use moisturizing cream on a regular basis, usually without special medication. 2. Allergic dermatitis: skin allergies caused by pollen, seafood and other allergens that enter the body can cause itchy, dry and red skin. These people should stop contacting allergens and use drugs such as loratadine and chlorpheniramine maleate for treatment. 3. Seborrheic dermatitis: a chronic inflammatory skin disease that occurs in the head, face, chest and other parts of the body, when it occurs in the face, there will be clear red spots on the face with scales, and there will also be localized dryness and itching, and it can be treated with topical tacrolimus cream, ketoconazole and other drugs. 4. Tinea corporis: Tinea corporis is caused by fungal infections in the superficial parts of the skin, and patients will have localized scaly erythema and localized dry and itchy skin, which can be treated with topical medicines such as miconazole cream. All of the above drugs should be used under the guidance of a doctor. It is recommended that the patient consult a doctor in time to clarify the cause of the disease, and then under the guidance of the doctor to treat the symptoms.