The main causes of yellowish color in men are physiological factors and pathological factors. Physiological factors for a short period of time to consume too much carotene-containing food; pathological factors are various diseases caused by increased bilirubin. Excessive intake of carotenoids (such as oranges, carrots, pumpkin, etc.) within a short period of time can cause yellowing of the face, but also hands, feet, yellow, general sclera is not yellow, and can be gradually reduced to normal after discontinuing the use of carotenoids. Various reasons cause bilirubin increase will lead to yellow face, such as cholestasis, all kinds of viral hepatitis, cirrhosis, liver tumors, hemolytic anemia and so on. Patients with this kind of disease can see yellow face, peripheral skin, sclera, oral mucosa, urine, and the symptoms may gradually aggravate. Excluding physiological factors, yellowing of the face should be treated as soon as possible to identify the cause and carry out relevant treatment.