Dry and itchy skin on the face may be related to physiological factors such as dry and dehydrated skin, or it may be caused by dry eczema, atopic dermatitis and other diseases. 1. Physiological factors: If the skin is dehydrated, it may lead to localized dryness, peeling and itching. 2. Dry eczema: Clinical manifestations of dry skin, flaking and itching, etc., the cause of which may be poor perspiration, reduced oil and skin aging and other factors. 3. Atopic dermatitis: the cause is not clear, may be caused by immune abnormalities, genetic factors, patients will appear dry skin, roughness, itching and other conditions, preferably in the head and face. There are many reasons for the dry and itchy skin on the face, after excluding physiological factors, it is recommended that the patient consult a doctor for examination, to clarify the cause of the disease, and follow the doctor’s instructions for treatment.