Facial allergies and itching can be improved through general treatment, drug treatment or physical means. 1. General treatment: When facial allergy and itchy situation occurs, you need to find the allergen in time, and try to avoid contact with all kinds of substances that can easily lead to allergy and irritation, at the same time, you also need to prevent external stimulation, such as hot water scalding, excessive cleaning, and violent scratching and so on. 2. Medication: Facial allergy patients can also be treated with topical pimecrolimus ointment and other calcium-modulated phosphatase inhibitors, combined with oral loratadine tablets, cetirizine hydrochloride tablets and other antihistamines under the guidance of a doctor. 3. Physical means: If the patient’s facial allergy is more serious, it can be improved by physical means such as long-wave ultraviolet radiation, medium-wave ultraviolet radiation or cold spray. It should be noted that, due to ultraviolet light caused by facial allergies, light therapy is prohibited. Since the degree of facial allergy itch varies, if the symptoms cannot be effectively improved through conservative treatment, it is recommended to go to the hospital for timely diagnosis and treatment through the use of medication under the guidance of a professional doctor, so as to avoid worsening of the symptoms due to delayed treatment.