Itchy and flaky skin on the face may be due to dry skin, contact dermatitis, rosacea, etc. Depending on the specific situation, general treatment, medication, etc. may be given. 1. Dry skin: Reduced sebum and shrinkage of the sebaceous glands of the skin due to over-cleansing and aging of the skin can lead to dry, itchy and flaky skin. At this time to give moisturizing cream or ointment to protect the skin, can reduce the symptoms, such as petroleum jelly, urea ointment and so on. 2. Contact dermatitis: facial skin contact with exogenous substances, skin irritation, causing dermatitis. The performance of the skin redness, local scaling, accompanied by itching. In the acute stage of dermatitis, boric acid solution can be used externally; when there is no ulceration, glycerite lotion and tacrolimus ointment can be used externally. When the symptoms are serious, cetirizine, loratadine and other anti-allergy treatment can be given. 3. Rosacea: a chronic inflammatory disease induced by multiple factors and dominated by abnormalities in skin immunity and vasodilatory function. General treatment: Avoid excessive cleansing to damage the skin barrier, strengthen moisturizing and emolliency and physical sunscreen. Avoid excessive heat, cold and mental stress factors of adverse stimuli, avoid alcohol and spicy food, local cold compresses can be appropriate. Medications include topical medications and systemic medications. Topical medications include fusidic acid, benzoyl peroxide, pimecrolimus ointment and so on. Systemic drugs include isotretinoin, metronidazole and other drugs. Itchy skin on the face is recommended to consult a doctor in a timely manner, under the guidance of the doctor to give standardized treatment, to avoid blindly use their own medication.