Dry and itchy skin in pregnancy can be caused by seasonal factors, hormonal changes or cholestasis syndrome. Depending on the situation, it can be treated by applying skin care products or medication. 1. Seasonal factors: in the fall and winter seasons, if the pregnant woman due to pregnancy do not dare to use too much moisturizing and emollient products, can also cause dry and itchy skin. You can use skin care products that can add moisture to the skin, apply in the dry area and gently massage, can effectively relieve the discomfort symptoms. 2. Hormonal changes: fluctuations in hormone levels may cause dry skin, which in turn induces itchy symptoms. You can use topical moisturizer or moisturizing cream, and you need to apply body lotion frequently after bathing to relieve dry and itchy skin. 3. Cholestasis syndrome: When there is cholestasis syndrome, there will also be dry skin, itching and other situations. According to the condition of the use of cholestyramine, phenobarbital, hepatic tylenol, etc., for the treatment of cholestasis, itchy skin has a very good effect. Pregnant skin dry itchy situation should be timely to the hospital, clear reasons to give targeted treatment, not blindly use their own medicine, so as not to cause adverse consequences.