Trap 1: Impersonating professors and experts
False advertisements usually use high, big, all-inclusive language, such as a scientific leader, scientist, world heir, international expert, patent holder, master, State Council expert allowance recipient, Changjiang Prize holder, member of the Royal College, a leader of an academic organization, an international conference speaker, and so on. For example, Ms. XXX, the so-called “Deputy Secretary General of the United Nations International Epilepsy Treatment Committee”, visited XX Hospital to give advice on what treatment method is the first of its kind in China. This message is completely false, and at the same time peddles fake medical skills, but claims to “mark a new era in international epilepsy prevention and treatment”.
Trap 2: Informal medicine
Fake advertisements used to sell fake drugs under the names of anti-epileptic Chinese medicine, ancestral secret recipes, pure natural medicine, international development, and no side effects. For example, Mr. Liu, who has been suffering from epilepsy for 6 years, found a newspaper that “a certain drug” can cure the news, and has spent 5,000 yuan to mail order 3 courses of treatment, his son’s condition has not improved but also vomiting and headaches, Nanchang University – Hospital diagnosis occurred The “drug poisoning”. The “medicine” advertisement has a clear remittance address “Beijing 100040-130 mailbox a certain received” drug box has the Chinese Chinese medicine research center words, no State Food and Drug Administration batch number, no factory date. No factory date. When the reporter investigating the matter found a certain person, Zhang said to find the batch number, and then hung up the phone.
For a number of years, there is a problem that has seriously plagued the majority of epilepsy specialists, other health workers engaged in epilepsy prevention and treatment (mainly in the area of traditional Chinese medicine) and epilepsy patients, that is, the widely popular and advertised Chinese medicines for epilepsy (including ready-to-use drugs, prescriptions, ancestral prescriptions, etc.) are mixed with different kinds of anti-epileptic western medicines, not marked in the instructions with the drug name and dosage, the approval number is missing or not standardized, most of them are The patient often spends huge amounts of money and the seizure control is not ideal, and some patients even have anti-epileptic drug poisoning.
Trap 3: fake high-tech
False advertisements often use scientific buzzwords such as gene, nano, ion, superconductor, transplant, etc. to confuse patients with scientific trappings, especially in surgical treatment, and promote fake therapeutic techniques under false pretenses of high technology. (See the following 10 major science and technology fraudulent words)
The “world’s first epilepsy treatment method” was released online by the Institute of Chinese Medicine for Epilepsy, claiming to be the world’s first green therapy to completely cure epilepsy through the synergy of neural activation factor, neural repair factor and neurotrophic factor. This is completely false propaganda.
Trap 4: Fake academic organizations
False advertisements usually use the titles of national and world-class academic organizations, some of which are stolen and some are fabricated to make people send money to purchase drugs. The websites of the so-called “academic institutions” here look grand, but are filled with false advertisements, false drugs, and false treatment methods.
Trap 5: Fake rankings
Fake advertisements are made up by local governments, the State Council, the Academy of Medical Sciences, medical associations, etc., and the contents are fabricated, filled with lists of unlawful hospitals and medical frauds.
Trap 6: Fake authoritative advertisements
Fake advertisements are borrowed from influential media, such as CCTV and other names and characters, and false advertisements are published below or made into the website of an authoritative society to form and sell fake medical and pharmaceutical products.
Trap 7: Fake medical institutions
Some false advertisements launch illegal medical outlets in the form of academic conferences, expert inspections, international cooperation and other dazzling forms, luring patients into deception in the name of famous experts sitting in consultation, initiating scientific research projects and pioneering new medical techniques.
Trap 8: Infinite exaggeration of efficacy
The advertising words of false advertisements are absolutely exaggerated as special features, such as package cure, guaranteed good, root cure, first of its kind as common words, infinitely exaggerating the efficacy.
Trap 9: fabrication of false cases
False advertisements are based on the model that a certain person met a good doctor in a certain hospital and got rid of the disease, and fabricate and infinitely expand false cases, so that the patients can “take the right seat” in the near-live public opinion atmosphere and be deceived.
Trap 10: academic falsification
Fake advertisements are increasingly published under the banner of so-and-so research institute, so-and-so academic conference, so-and-so academic experts to broadcast fake medical and drug propaganda, and the fake medical art is crowned with fabricated dazzling academic terms such as biogenetic blocking.
The advertisement claiming to be “a certain male hospital in Tianjin” stated that “epilepsy is a gonadal organ unique to men”, describing epilepsy as a chestnut and bladder post, and a “sexually secreting gland with both internal and external secretion functions in the human body. “This is a fantasy. This is a fantasy, a fabrication.
Six deceptive words
The first deceptive word: gene therapy. In fact, there is no mature gene therapy technology, much less applied to clinical treatment.
Fraudulent word two: nanotechnology. In fact, no nanomaterials are currently used in clinical practice.
Fraudulent word three: stem cell therapy. The recent situation is only the culture of stem cells directed development, which is still in the basic research stage, and is still quite far from going into the clinic.
Fraudulent word four: nerve growth factor. There is no evidence to prove that epilepsy can be treated by nerve growth factor.
Fraudulent word five: iontophoresis. There is no such technology and it is nonsense.
Fraudulent word six: laser therapy. There is no evidence of this technique.