The cause of itching in the genital area is slightly different between men and women, men may be caused by glans penis, scrotal eczema, etc., while women may be caused by vulvovaginitis, etc., the patient can alleviate the condition through general treatment, medication and other ways. 1. glans penis: patients should pay attention to personal hygiene, keep the affected area locally clean, dry, etc. Candida infection caused by glans penis can be prescribed antifungal drugs, such as clotrimazole, etc. for treatment. 2. Scrotal eczema: scrotal eczema patients can follow the doctor’s instructions to use glucocorticoid drugs, such as mometasone furoate ointment, trimethoprim cream, etc.; immunomodulators, such as tacrolimus ointment, pimecrolimus, etc. for treatment. Oral antihistamines, such as loratadine, cetirizine, etc. can also be taken. 3. Vulvovaginitis: patients should keep the vulva clean and dry, reduce friction, patients can use antifungal drugs according to the cause, such as clotrimazole preparation, miconazole preparation, antibiotic drugs, such as chloramphenicol, metronidazole, etc. for treatment. In addition, pubic lice disease and other co-educational diseases may also cause itching in the genital area, it is recommended that the patient timely medical examination, clear cause of the targeted treatment, specific medication needs to comply with the doctor’s instructions.