With the introduction of the book “Dallas Rhinoplasty” into China 5 years ago, after several years of clinical verification, this technology has been continuously recognized and accepted, and at the same time, due to the interest-driven concept is constantly hyped, and there are even media and institutions to package it as the so-called “technology, surgery” and the so-called ” experts, masters”. An understanding of the concept is the most effective way to identify these scams. Dallas is a city in the southwestern United States, home to Southwestern Hospital, one of the nation’s leading rhinoplasty centers, and the founding home of the prestigious American Rhinoplasty Physicians Alliance, a small group of rhinoplasty surgeons that has grown out of an annual symposium held in Dallas. As the influence of this physician organization has grown, the conference has been held for 27 years and has expanded to include rhinoplasty physicians from around the world, with our own physicians joining the family. Based on all these years and the collective discussions and clinical validation of so many doctors, some academic consensus was reached, summarized and published, which is the aforementioned book. As you can see, Dallas Rhinoplasty is a generic term for a technique, not a specific institution or a so-called technique or school of thought, but just a symbolic and monumental term. Therefore, this concept does not represent any academic controversy or technical differences, but rather an academic forum that accommodates all rhinoplasty surgeons around the world to participate and discuss. We hope that our friends will keep their eyes open and beware of any actions and individuals who deliberately ambiguate this concept or even directly design financial benefits.