Frequent itching on the face should find the appropriate cause to be able to carry out a good regulation, there are several possibilities: the first may be herpes simplex, herpes zoster caused by herpes virus infection, which can be accompanied by itching sensation. In terms of treatment, you can take oral vaxilovir, pregabalin capsules, gabapentin capsules for treatment. The second may be common allergic reactions, such as solar dermatitis, allergic dermatitis, cosmetic dermatitis, etc. Oral second-generation antihistamines such as levocetirizine hydrochloride capsules, olanzapine hydrochloride tablets can be taken, and if the itching is more obvious, the antipruritic effect can be enhanced by intramuscular injection of chlorpheniramine maleate. And you should also pay attention to avoid contact with allergy-prone substances such as cosmetics and facial cleansers in your life to ensure that the itching is reduced.