Itchy face, especially on both sides of the cheeks, can be caused by a variety of factors, the most common is due to the dry environment in the autumn and winter seasons, no reasonable skin care leading to dry skin dehydration, resulting in itchy skin on both sides of the cheeks, you should choose the right skin care products according to your skin type. Of course, it may also be caused by diseases, drugs and other factors, should promptly seek medical advice, according to the specific situation analysis and follow medical advice treatment. In addition to itching symptoms, if accompanied by skin redness, papules, flaking and other performance, consider facial dermatitis, often due to long-term external stimulation of the skin local or mental factors, resulting in inflammatory skin reaction. If there is contact with allergic substances that cause itching of the face with inflammatory manifestations, it is often contact dermatitis. If there are no skin lesions and only itchy skin symptoms, it is often limited pruritus. If the patient has repeatedly used hormonal creams before and has itchy symptoms after discontinuation, it may be due to repeated application of glucocorticoids, which leads to destruction of the skin barrier, resulting in a decrease in skin tolerance to external stimuli and skin susceptibility to inflammatory reactions.