Dry and itchy cheeks may be due to physiological reasons, or may be caused by contact dermatitis, ringworm, etc., which requires general treatment, medication and other methods. 1. Physiological reasons: due to the cold and dry weather, resulting in a reduction in skin oil secretion, dehydration, thus causing dry and flaky skin, itchy. At this time, you need to add a humidifier indoors, often apply moisturizing cream such as petroleum jelly, urea ointment. 2. Pathologic causes: (1) contact dermatitis: the inflammatory reaction that occurs after contacting certain sensitizing or stimulating substances on the face can cause patients to have dry and itchy cheeks. Tacrolimus ointment and pimecrolimus cream can be used under doctor’s guidance to relieve itching and anti-inflammation, and oral antihistamine drugs such as loratadine can be taken together if necessary. (2) Ringworm: When fungal infection occurs in the cheeks, it can lead to dry and itchy cheeks because the skin is stimulated by the fungus as well as its metabolites. You can use clotrimazole ointment, ketoconazole cream and other drugs under the guidance of a doctor, and if necessary, you can take oral itraconazole and other drugs. If you have dry and itchy cheeks, it is recommended to go to the regular hospital for a relevant examination, to clarify the specific causes and actively carry out treatment and treatment. The above drugs should be used in accordance with medical advice.