Itchy face but normal appearance may be caused by contact dermatitis, atopic dermatitis, pruritus and other factors. 1. Contact dermatitis: If you just change new cosmetics or use cosmetics improperly, it will cause skin irritation and a slight itching sensation will appear in the early stage. 2. Atopic dermatitis: The occurrence of atopic dermatitis is related to emotional excitement, lack of sleep and other factors. If the symptoms are mild, it can lead to itchy skin. Further aggravation of the condition can result in the formation of pimples or macules. 3. Pruritus: Limited pruritus can occur on the face, resulting in a mild localized itching sensation. Most patients may be accompanied by chronic diseases, such as previous herpes zoster, diabetes, resulting in facial nerve damage. Influenced by certain factors, such as working overtime and staying up late, ingesting oily and irritating foods, leading to limited itching. Itching on the face is recommended to be closely monitored, and if the symptoms of itching further aggravate, it is recommended to go to the dermatology department of the hospital to find the cause.