(This article was investigated by a reporter a few years ago, but now
Similar products are still commonly seen and marketed in the form of so-called expert sittings, arbitrarily expanding the functions of health care products, making it difficult for parents to distinguish the real from the fake.)
The second affiliated hospital of Anhui Medical University, Department of Pediatrics Yang P Qi Guizhou Provincial People’s Hospital, Department of Pediatrics Fu Xiaoling
So far, the relevant state departments have never approved health food products with height-enhancing functions, and all health food advertisements promoting height-enhancing functions are false propaganda
▪ Health food advertisements shall not appear to describe the product’s action characteristics and mechanism with language indicating the content of science and technology
“Do you have any products to increase height here?” I walked into Beijing Xidan Jinxiang Pharmacy and asked the shop assistant tentatively. “Yes!” The shop assistant took the reporter to a counter, only to see products such as “x x nutrition liquid” prominently displayed.
The shopper said: “× × nutrition solution is the best selling. The boy usually grows to 24 years old, you should still be able to eat this to grow taller.” The retail price of the nutritional solution is 392 yuan per box.
In the Tong Ren Tang Hong Miao store, I also saw the nutritional solution prominently displayed at the counter. The reporter asked if a more detailed product description could be provided, the shopper turned around and took out a double-sided, colorful leaflet.
The content of the leaflet is very different from the product box: “In the x x nutrition solution, the role of the nutrition solution is to promote the pituitary gland to secrete growth hormone and generate growth factor C, rich in epiphyseal retardation factor, directly on the epiphyseal cartilage plate, and can delay the epiphyseal cartilage closure time, so that the child grows a few more years, regulating the body is the best state of growth “. And July 1 of this year, the implementation of the “health food advertising review provisional regulations” clearly stipulates that health food advertising shall not appear with the language that indicates the scientific and technological content, such as the description of the product’s role characteristics and mechanism of content.
The author asked the guide for the leaflet on the ground of “requesting guidance from the hospital”, and the guide said that he could only transcribe the content and could not take away the original leaflet. According to the approval number on the package, I inquired about the product on the website of the Ministry of Health, and in the column of “approved functions”, it was written “improve immunity and promote growth and development”. Obviously, the product does not have the function of “height increase”.
Can ×× Nutrition really “grow taller” as it is advertised? Dr. Pan Hui, an endocrinologist at Peking Union Medical College Hospital, believes that among the 27 functions of health food approved by the state authorities, there is no height increase. Nowadays, many so-called height increasing products are actually ordinary health care products with health care functions, and some of them deliberately confuse the boundary between health care products and therapeutic drugs, using some advanced medical terminology and specious theories to confuse customers, so parents should not throw themselves at doctors in a hurry. Otherwise, in addition to the economic losses suffered, and even endanger the health of children.
Source: People’s Daily
(Responsible Editor: Xu Xihua)