The early winter sun shines into the room, gentle and modest, just like the handsome scholar sitting in front of him, making people feel comfortable all around. I have known the director of Hu Shouluo for many years, but when I sat down for the first time to listen to him on his own exploration of nearly 20 years, China’s contemporary plastic and cosmetic surgery discipline knowledge, I realized that he usually does not talk much, elegant demeanor, in talking about his beloved profession actually sprouted a spring tide of passion inside. In the afternoon interview, “reshaping beauty” “human vision” “the fusion of medicine and art” and other very poetic and emotional words, interspersed with the dry and raw medical terminology In the middle, people feel that Dr. Hu Shouluo has a unique personal charm in addition to the reputation of “China’s famous plastic and cosmetic surgery expert. …… Review: the fast-growing Chinese plastic and cosmetic surgery discipline Because it is a special trip to interview, the content of the chat has a very strong “The conversation turned to the professional field before tea was brewed after we were seated – he began to answer my questions about “the current situation, gaps and development prospects of plastic and cosmetic surgery in China “This is a very broad topic. Director Hu Shouluo obviously knows his field like the back of his hand, because his next words are informative and logical: “At the earliest, plastic and cosmetic surgery in China is a discipline that is not taken seriously, which may have many historical factors, but in detail, I think the genesis of modern plastic and cosmetic surgery in China can be traced back to the 1930s ……” He went on to say that in the academic world, the earliest date can be traced back to 1934, when Professor Ni Baochun, former vice president of the Second Shanghai Medical College, signed his name as “Director of Plastic Surgery, Shanghai Tong Ren Hospital” and published a paper on cleft lip surgery in the Chinese Medical Journal (English version). Later, he also published an article on rhinoplasty. This information shows that scholars in China have been involved in this field before the founding of New China. After the founding of New China, former scholars Professors Song Ruyao and Zhu Hongyin established the Beijing Plastic Surgery Hospital and the Plastic Surgery Department of the Third Affiliated Hospital of Beijing Medical College in Beijing, respectively; Prof. Zhang Jiesheng established the Plastic Surgery Department at the Second Medical College in Shanghai; and then Prof. Wang Liangneng of the Fourth Military Medical University in Xi’an also returned from his studies in the United States and established the Plastic Surgery Department in Xi’an. Hu Shouluo, director of: “These four plastic surgery should be the earliest plastic surgery institutions established in China, while they also established the specialty of plastic surgery within our medical system. During this period, we were more along the trajectory of Europe, the United States and the former Soviet Union in developing plastic and cosmetic surgery, and it was only after the late 1970s, due to the application of microsurgery in plastic surgery and the increase in the number of plastic surgeons, that plastic surgery in China gradually developed its own characteristics and entered the arena of international exchange.” Director Hu Shouluo continued, “After the reform and opening up, the economy has developed, people’s living standards have been improved by leaps and bounds, and the effect of the pursuit of beauty and the display of beauty makes the demand for plastic surgery grows day by day. In this background, China’s major hospitals have set up plastic surgery department; at the same time, private capital also entered this field, medical beauty institutions around the flourishing. At the same time, with the upgrading of the national economic structure, enjoying a high quality of life is increasingly becoming the concept of life pursued by more people, like the high-end consumption of cars, housing, tourism and health services industry, the medical aesthetic industry has gradually become a rising ‘sunrise industry’.” Afterwards, Director Hu Shouluo showed some information he had collected. According to CCTV data, in 2013, China’s plastic surgery market has achieved an output value of about 400 billion yuan, the industry employs more than 30 million people. As of 2012, the plastic surgery industry has become the fourth largest service industry after real estate, car sales, tourism, where female consumers account for more than 90%, and mainly women aged 20 to 45 years old, accounting for more than 80%. According to the statistics of the National Federation of Industry and Commerce, China’s plastic and cosmetic industry to 20% annual growth rate, plastic and cosmetic surgery at a rate of more than 20% per year; 2015 China’s plastic and cosmetic surgery will far exceed the 2014 5.37 million people, and jumped to 7.43 million people, by 2018 is expected to exceed 11.1 million people. On the contrary, according to the International Society of Aesthetic Plastic Surgery (ISAPS) statistics, in the 3 years from 201 to 2013, the average annual compound growth rate of global cosmetic surgery is as high as 18.5%, and China’s cosmetic surgery industry has maintained a long-term growth rate of more than 20%; according to data released by The Economist in 2012, in 2010, South Korea did an average of about 16 cases per 1000 people According to data released by The Economist in 2012, South Korea had an average of 16 cosmetic surgeries per 1,000 people in 2010, while China had an average of only 1 case of cosmetic surgery per 1,000 people, ranking 24th. In terms of the total number of plastic surgery procedures, the United States occupies 17.5% of the total number of plastic surgery procedures worldwide, ranking first, and China occupies 12.7% of the total, becoming the world’s third largest plastic surgery country; and in terms of the total number of plastic surgeons, China’s number also follows the United States and Japan, jumping to the third place. ”From the comprehensive view of all kinds of data, along with the rapid progress of China’s economy, plastic surgery discipline has also been developed by leaps and bounds, this situation, it can be said that it is unprecedented in history.” Hu Shouluo director said with emotion. Take the pulse: plastic surgery industry problems a lot of topics are in the “but” the word after the connotation turn. Hu Shouluo director after the introduction of the above, the same turn of phrase, said with a serious expression: “Although China’s plastic surgery market has entered a phase of rapid development, but does not mean that any level of this field is ‘healthy sunshine’, in fact, we compared with developed countries, there are still many gaps and there are many problems.” According to ISAPS statistics, although the number of plastic surgeons and the total number of surgeries in China has jumped to the third place in the world, but in the number of plastic surgeons per capita and the number of cosmetic plastic surgery per capita is still in a relatively backward position. “The inertia of the traditional concept and the negative role of the public opinion environment should not be underestimated.” Hu Shouluo, director of this analysis, said, China’s traditional culture, “body hair and skin, the parents of” the concept of a great influence on people, while the whole society on the acceptance of plastic surgery, awareness still needs to be improved; on the other hand, because of the plastic surgery industry itself and the adverse effects of media reports, also make some potential customers The gap is largely reflected in the fact that This gap is largely reflected in the amount of cosmetic surgery per capita. Hu Shouluo director went on to say: “In the industry, compared to the United States, South Korea and other sound specialist system, China has not yet established a complete specialist training system, plastic surgery physician training relies more on some of the first-class colleges and universities of postgraduate training and residency training, in recent years the introduction of the main beauty physician qualification assessment, the standard varies around the industry criticism is quite Therefore, we still have a large gap in the construction and standardization of the plastic surgery talent team compared to developed countries.” Director Hu Shouluo also believes that the current problems in this field in China are concentrated in three areas – first is the “team” problem. At present, China’s medical beauty institutions and practitioners mixed, the level varies. Due to the lack of strict access standards and industry supervision, there have been a series of medical incidents, bringing serious adverse social impact, but also the overall image of the cosmetic industry has been greatly damaged, although the relevant government departments subsequently introduced the corresponding institutional access standards and the system of cosmetic doctors in charge, but in the specific regulatory links are still a lot of problems. The second is the “risk of practice”. At present, China’s supporting medical liability insurance services are not timely follow-up. In developed countries, regardless of the size of the hospital, basically have medical liability insurance escort. It is undeniable that the proportion of risk of medical disputes in the cosmetic industry is relatively large in the entire medical industry, in accordance with the principle of “the greater the risk, the greater the need to resolve”, China’s cosmetic industry and the insurance industry combined with the urgency of more and more obvious. The last is “self-tilting”. The industry’s vicious “price war” has brought many safety hazards, some medical institutions to very low, or even far below the cost of the price to attract customers, but behind the scenes to muddle, fraud and other means to cope with the service targets, thus bringing medical safety hazards and many other problems. Suggestions: Let China’s beauty business stand in the forefront of the world “‘medical autonomy’ is an old saying, but the industry’s problems have to rely on the industry’s self-discipline and ‘self-healing’ to fundamentally improve, plastic beauty discipline of the The healthy development of cosmetic surgery and the healthy development of the market is also the same.” Hu Shouluo believes that China has a population of 1.4 billion people, plastic surgery market potential is huge. This industry has entered the “fast lane” of development. In order to adapt to this new situation, China’s plastic surgery discipline must face the gap, introspection, from many angles to adapt to the world trend, improve and promote the development of the industry. ”First is the change of medical service concept – we must shift from serving the ‘patient’ to serving the ‘customer’! “Hu Shouluo said in an aggravated tone, the vast majority of the current plastic and cosmetic surgery in China to rectify the main, cosmetic supplement, especially in public hospitals, the majority of its service targets are due to congenital factors or diseases, trauma, burns and other causes of the body has obvious defects or dysfunctional “patients”. Therefore, the future of plastic and cosmetic surgery in addition to carry out the traditional rehabilitation, more need to use modern medical cosmetic technology to change the face, body and skin quality of the candidates, to beauty, mainly, complemented by rehabilitation. The service targets turn to healthy people who have no obvious diseases or defects and no functional disorders. In a strict sense, these service objects can no longer be called “patients”, but only “customers”, so, fundamentally speaking, this is the “people-oriented” concept Therefore, fundamentally speaking, this is a change in the concept of “people-oriented”. The second is the “upgrading” of medical technology and the active application of new equipment and materials. In this regard, less trauma, less risk, faster recovery, better results of minimally invasive plastic surgery technology, not only become the future direction of development of plastic and cosmetic surgery, endoscopy, laser and other advanced minimally invasive plastic medical equipment and biomaterials will be further developed, but also to be widely used in the field of plastic and cosmetic surgery, so that the surgery is safer, more minimally invasive, so that the “customer “satisfaction has been greatly improved. Finally, the industry is the orderly competition. With the dissemination of information and transportation methods more convenient, domestic and foreign academic exchanges and talent flow will also be more frequent. The flow of talent to promote the development of technology, technology development to promote competition in the industry, more domestic private capital and foreign investment into the cosmetic industry, this field will become more and more market-oriented, the competition in the industry will be more intense. This competition is manifested in various aspects such as business philosophy, business system, talents, technology, equipment, quality, management, service and brand. Private and foreign medical institutions rely on their own institutional advantages, management advantages, financial advantages, service advantages, will attract more business management experts, marketing experts and public medical institutions to join the high level of plastic beauty experts, thus becoming the most powerful competitor of public plastic beauty institutions. Therefore, a healthy order of industry competition will be one of the important factors to ensure the healthy development of China’s cosmetic surgery discipline. In the interview, in the plastic surgery discipline to explore nearly 20 years of Hu Shouluo director also believes that in the current plastic surgery market mixed, mixed situation, the construction of team brand and personal brand is crucial. According to the reporter, the current director of the Department of Plastic and Reconstructive Surgery of the Beijing Hospital of Integrative Medicine, Dr. Hu Shouluo, engaged in plastic and cosmetic surgery clinical work for nearly 20 years, with tens of thousands of cases of successful experience in cosmetic surgery. He has mastered a variety of minimally invasive and fine facial rejuvenation surgeries, repairing various congenital and acquired deformities, scar repair, etc. He is especially good at using autologous fat transplantation technology to achieve facial rejuvenation treatment and body sculpture. In recent years, he has attended many Sino-American, Sino-European, Sino-Korean and Sino-Japanese conferences on plastic surgery topics, always standing at the forefront of aesthetic plastic surgery technology. His personal academic achievements have established his personal brand in this field, which is highly recognized by his peers and patients; in terms of department construction, his team has also made considerable achievements: at present, the Department of Plastic and Reconstructive Surgery of Beijing Hospital of Integrative Medicine has about 1000 square meters of outpatient and wards, and several high-class wards with beautiful environment and first-class facilities, which is a model department of standardized services in this hospital. At the same time, they continue to actively develop new technical fields, and have a highly qualified professional plastic surgery team consisting of 6 physicians, 2 consultants and 6 nurses, including 1 doctor and 5 masters; they can carry out many plastic surgery projects, among which autologous fat transplantation, liposuction, minimally invasive blepharoplasty, injectable beauty and laser beauty have become strong advantageous projects. In terms of “differentiated competition”, compared to other plastic surgery institutions, Hu Shouduan’s department relies on the Beijing Hospital of Traditional Chinese and Western Medicine, and has achieved good results by adopting the essence of Chinese and Western medicine in its treatment, providing incense, swelling tea, swelling mask and other treatment aids before and after surgery to relieve emotional tension and speed up swelling reduction; especially in the field of In the field of autologous fat transplantation, they have continuously explored, innovated technology and expanded the scope of application in the use of autologous fat to improve facial contour, facial rejuvenation and breast augmentation, and have achieved remarkable results in the industry. With many advanced laser treatment instruments and hydrophobic injection treatment instruments, their “customers” can thoroughly improve wrinkles, pigmentation, dullness and other aging phenomena, and use Chinese medicine acupuncture, acupuncture cupping and other beauty and body techniques, combined with Chinese medicine conditioning, to achieve the effect of skin detoxification, skin whitening and wrinkle reduction, especially They have more experience in meridian weight loss and comprehensive TCM treatment for subhealth. Although their personal brand building and team brand building has become more and more fruitful, but looking at the whole domestic industry, Hu Shouluo, director of the industry, but still regrets that, at present, only a few large public hospitals in China’s plastic surgery has been recognized by the community, and the initial establishment of their own brand, the rest of the majority of institutions still exist in a great brand “blind spot “. The reason for this, the concept of backwardness, the system of dull, restricting the development of public hospitals plastic surgery; instead, the new private plastic surgery institutions in the “customer” to provide quality medical plastic surgery services at the same time, for the “customer” to provide life beauty The new private cosmetic surgery institutions in the “customer” to provide quality medical cosmetic services at the same time for the “customer” to provide life beauty services and a variety of life convenience, and pay special attention to the expert brand and hospital brand establishment, maintenance and promotion. Hu Shouluo director frankly: right now, China’s plastic surgery hospital to the group, scale, diversified development trend is becoming more and more obvious, it is foreseeable that, after the big wave of the market, will eventually produce some “aircraft carrier” level top brands, leading the industry! ”The development of technology has made mankind can not resist the ‘Internet + ‘, just as women can not resist plastic surgery, and when the two meet, will give the plastic surgery industry a ‘change’, the real quality of medical resources will also be fully explored. The real quality medical resources will be fully explored. We can’t let down this era, we have to use all our intelligence to achieve personal brand and team brand.” At the end of the interview, Hu Shouluo said poetically, “After nearly 20 years of practice, my greatest insight is that plastic and cosmetic surgeons are actually artists who reshape beauty. The goal we pursue is to perfectly combine medical skills and art, so that the Lancet becomes the ‘messenger’ that sculpts beauty, enhancing and perfecting the outstanding charm of the human body, nature’s most outstanding ‘visual artwork’. It is a beautiful business. I am fascinated by this field. I will continue to dedicate my efforts to make China’s beauty business eliminate the gap, develop healthily and stand in the forefront of the world as soon as possible ……”