In our society, where cancer has become more widespread than ever before, it is of great benefit to adjust our fear of cancer and our rejection of its widespread presence and its survival. Increasingly, mainstream media attention and reflection on cancer is a good way to reduce the general public’s shame and hypersensitivity to cancer, and this approach by the media also provides comfort, hope, and even useful advice to cancer patients and survivors. Mainstream media should do more to raise public awareness of cancer than just creating columns in newspapers and magazines about end-of-life care and capturing the relevant experiences of patients, caregivers, and medical work in more subtle ways. Making cancer less of a subject and more part of a story that includes character traits and plots (such as the British radio sitcom Bad Salsa) through artistic manipulation would help us change the general public’s fear and ignorance of cancer and raise public awareness.